Thea Hillman
Award-winning author and communications specialist with a passion for working collaboratively to make the world a better place
Senior Writer, Tipping Point Community, 2018 to present
• Lead messaging and content creation strategy to reinforce organizational brand and program strategies
• Produce live and digital events with international talent, community members, and organization stakeholders
• Oversee story arc and development for films, digital channels, talking points, and speeches
• Collaborate across sectors to develop events, social media campaigns, fundraising efforts, and annual reports
• Provide executive speech writing, message development, and brand management
• Coach executives on speech delivery for live in-person events, webinars, and film/video
Account Manager, Culver Company, 2014-2017
• Developed prevention-based public safety outreach plans for electricity and natural gas utility companies
• Provided metrics and behavior change effectiveness data aligned with regulatory, audit, insurance requirements
• Wrote content for corporate blog and social media communications projects
• Developed and delivered presentations to utility executives and other industry stakeholders
• Analyzed and translated market research results to improve programs and develop new revenue opportunities
Strategic Communications Consultant, 2013-2014
• Managed all corporate marketing efforts, including new mission statement for 3Degrees, a renewable energy company
• Provided strategic consultation, messaging, and all copy for Los Angeles City Library System Strategic Plan
• Named a national partnership of congressional members, foundations, government agencies, and non-profits
• Developed TV and print advertising concepts for Clipper Card, AC Transit, and Solano County Transit Authority
Communications Manager, Rockwood Leadership Institute, 2011-2013
• Planned and implemented all communications including collateral, web properties, and electronic media
• Collaborated with leadership and cross-functional teams to identify on-going communications opportunities
• Wrote and produced blog entries, electronic newsletter, email blasts, web updates, and social media content
• Built blog posts, emails, and webpages using HTML, WordPress, custom CMS, ExactTarget, and Salesforce
• Tracked and analyzed relevant metrics for website, blog, earned media, email, and social media
• Managed external contractors and service providers
Senior Environmental Specialist, San Francisco Department of the Environment, 2005-2011
• Designed, managed, and evaluated marketing and outreach campaigns to motivate behavior change
• Integrated social media, earned media, paid advertising, guerilla marketing, and grassroots organizing tactics
• Developed mission statement, brand, and messaging for talking points, opinion editorials, and other materials
• Managed redesign of department website and the development of a public recycling and disposal database
• Built partnerships with city agencies, regional environmental non-profits, community groups, and businesses
• Organized and facilitated large events, meetings, and brainstorm sessions with diverse stakeholders
• Designed research and analytical tools including focus groups and surveys
• Supervised contractors and vendors; solicited and evaluated proposals
• Recruited, trained, and managed staff
Senior Copywriter, Underground Advertising, 1999-2005
• Researched and developed working knowledge of a wide range of social and environmental issues
• Worked effectively with account managers, art directors, and clients to develop and implement strategy
• Created concepts and campaigns for radio, television, outdoor, online, and print media
• Wrote winning taglines and organization names, and copy for broadcast, print, and electronic communications
• Pitched ad concepts to clients; participated in all aspects of client relations
Managing Editor, Miller Freeman Inc., 1994-1998
• Conducted interviews and authored articles in industry publications
• Designed and produced books, directories, magazines, newsletter, buyers’ guides
• Maintained database; oversaw programming and data entry
Education
Master of Fine Arts, English-Creative Writing, Mills College, Oakland, CA, 1999
Bachelor of Arts, Community Studies, College Honors and Honors in the Major, U.C. Santa Cruz, 1994
Related Skills and Memberships
• Author (Depending on the Light, 2001; Intersex: For Lack of a Better Word, 2008)
• Trained Mediator, San Francisco Community Boards and Non-Violent Communication
• Board Member, Mills College Board of Trustees, 2000-2003
Content, Design, Email, and Data Management Capabilities
- – Microsoft Office
- – Salesforce
- – ExactTarget
- – MailChimp
- – Constant Contact
- – Drupal
- – WordPress
- – Custom CMS