Earthjustice Tagline & Print Ads

Earthjustice, formerly Sierra Club Legal Defense Fund, was looking for a branding and advertising campaign to introduce the organization’s new name and get the word out about its legal work and victories. I wrote the tagline, mission statement, regional office brochures, as well as a series of TV and radio ads. More than a decade later, the tagline continues to play a leading role in the organization’s communication.